Post by account_disabled on Dec 2, 2023 5:19:50 GMT -5
The importance of YouTube Ads in attracting your target audience and increasing sales for your business. In an era where online advertising is fiercely competitive, YouTube ads are another tool that makes our business more well-known. Because if compared to Google, which is the platform with the number one users in the world, YouTube is the platform with the second most users after Google. Therefore, YouTube can be considered a platform with great potential if we understand it. Tips for advertising here. However, what is just as difficult as making advertisements is analyzing the back-end system to see how well the advertisements we put up have a good response. And what areas should be developed to make it attractive to the target group.
Increase sales more Today, STEPS Academy would like to introduce 4 basic KPIs that will help Phone Number List us analyze the response of our advertisements more accurately and directly. In the next campaign, we will improve the areas that are not so good. Let's try to understand all 4 KPIs that were introduced. 1.View Rate Let's start with the indicators that are easiest to understand first. Because everyone is probably familiar with the word views or the number of video views. Of course, if the number of people viewing video advertisements is less than the target set, advertising strategies will have to be adjusted to get more views. The question is, how can we measure View Rate? We can answer this question when we understand how YouTube has a principle for counting views.
Picture from Metrictheor Generally, if our ad is several minutes long, at least people must stop watching our ad for at least 30 seconds for YouTube to count it as 1 view. On the other hand, if our ad is less than 30 seconds long, Seconds, people must watch our ad until the end for it to be counted as 1 view. According to data from Unskippable Labs, ad clips that are 30 seconds long will have the most views. Now that we understand counting views, the next thing that we should analyze is the View Rate of the advertisements that we release and what percentage of the good response is. The calculation method is as follows. Total ad views / Total impressions x 100 For example, if there are 200 people watching the ad, the total number of impressions is 1,000 people, the View Rate will be 20%.
Increase sales more Today, STEPS Academy would like to introduce 4 basic KPIs that will help Phone Number List us analyze the response of our advertisements more accurately and directly. In the next campaign, we will improve the areas that are not so good. Let's try to understand all 4 KPIs that were introduced. 1.View Rate Let's start with the indicators that are easiest to understand first. Because everyone is probably familiar with the word views or the number of video views. Of course, if the number of people viewing video advertisements is less than the target set, advertising strategies will have to be adjusted to get more views. The question is, how can we measure View Rate? We can answer this question when we understand how YouTube has a principle for counting views.
Picture from Metrictheor Generally, if our ad is several minutes long, at least people must stop watching our ad for at least 30 seconds for YouTube to count it as 1 view. On the other hand, if our ad is less than 30 seconds long, Seconds, people must watch our ad until the end for it to be counted as 1 view. According to data from Unskippable Labs, ad clips that are 30 seconds long will have the most views. Now that we understand counting views, the next thing that we should analyze is the View Rate of the advertisements that we release and what percentage of the good response is. The calculation method is as follows. Total ad views / Total impressions x 100 For example, if there are 200 people watching the ad, the total number of impressions is 1,000 people, the View Rate will be 20%.