Post by account_disabled on Mar 10, 2024 5:59:04 GMT -5
Have you already adopted TikTok in your hotel's promotional strategy and want to understand in more detail what its contribution is? Or are you deciding whether it is worth landing on this new touchpoint? Here are some data disclosed directly by TikTok that shed light on its usefulness for marketing purposes. The influence of clips The new information from TikTok, taken from Social Media Today , speaks clearly. Videos play a decisive role both in purchasing consideration and, more generally, in nurturing the relationship and stimulating interaction between brands and users. To further enhance its effectiveness in promotional terms, TikTok commissioned a study from Material - an agency specialized in the analysis and interpretation of online data. Conducted on platform users, the research aims to measure the impact on the audience of organic and paid content.
Here are the key findings: 49% of users say the UAE Phone Number app is ideal for discovering something new 44% discover new products and services through organic videos published by brands 35% buy something they saw on social media 30% discover new products in their feed through advertising A transversal influence throughout all phases, as they explain directly from the application's headquarters: “By listening to the TikTok community, we meet users where they want to be met. It's an endless cycle with no start or end point, and it allows brands to establish more meaningful relationships with consumers that result in communities of brand loyalty, repeat purchases and increased spending.” Is TikTok essential for marketing strategies? Users of ByteDance's social network are therefore inclined to discover new brands, communicate with them and consider the possibility of purchasing thanks to the contents. All valid reasons to think about adopting (if you haven't already done so) TikTok within your hotel's marketing plan.
This does not mean that you should not make the appropriate assessments. Opening and managing a new touchpoint inevitably involves an investment of time and resources to ensure that it is not abandoned to itself. Make your own considerations. If you decide, at least for the moment, not to invest in this channel, the advice is to continue monitoring it. In addition to recording large numbers , TikTok is also "inspiring" the moves of other social media , placing itself in some aspects in innovative terms. Instagram, for example, in the wake of TikTok's vertical videos, has coined a new positioning, Reels. Last week, Zuckerberg announced that they are also available on Facebook . The chase towards TikTok may not stop here. Continue to follow us to stay updated. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.
Here are the key findings: 49% of users say the UAE Phone Number app is ideal for discovering something new 44% discover new products and services through organic videos published by brands 35% buy something they saw on social media 30% discover new products in their feed through advertising A transversal influence throughout all phases, as they explain directly from the application's headquarters: “By listening to the TikTok community, we meet users where they want to be met. It's an endless cycle with no start or end point, and it allows brands to establish more meaningful relationships with consumers that result in communities of brand loyalty, repeat purchases and increased spending.” Is TikTok essential for marketing strategies? Users of ByteDance's social network are therefore inclined to discover new brands, communicate with them and consider the possibility of purchasing thanks to the contents. All valid reasons to think about adopting (if you haven't already done so) TikTok within your hotel's marketing plan.
This does not mean that you should not make the appropriate assessments. Opening and managing a new touchpoint inevitably involves an investment of time and resources to ensure that it is not abandoned to itself. Make your own considerations. If you decide, at least for the moment, not to invest in this channel, the advice is to continue monitoring it. In addition to recording large numbers , TikTok is also "inspiring" the moves of other social media , placing itself in some aspects in innovative terms. Instagram, for example, in the wake of TikTok's vertical videos, has coined a new positioning, Reels. Last week, Zuckerberg announced that they are also available on Facebook . The chase towards TikTok may not stop here. Continue to follow us to stay updated. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.